The Blog of Eric Kouassi

Have you ever thought about how the way people pay you can also help promote your business? Split-screen view of small business growth: community-driven visibility and mobile payments on the left, efficient direct bank payments and cost savings on the…

Have you ever thought about what would happen if your website disappeared tomorrow? We want to stop attacks before they happen. Not because you forgot to renew a domain name. Not because you intentionally deleted it. But because of a hack, a server fa…

Have you ever been about to buy something online, pay a bill, or book a ticket, and then suddenly seen a "Convenience Fee" added at checkout? The Convenience Fee Problem Maybe it's $2. Maybe it's $5. Maybe it's even $15. And imme…

When most people start affiliate marketing, they focus on one thing: Promoting the Wrong Product Getting more traffic. More blog visitors. More social media followers. More clicks. More email subscribers. I used to think the same way. But after spendi…

If you've ever run ads on Google, Facebook, YouTube, or another platform, you've probably seen metrics like impressions , views , and clicks . While these numbers can look impressive on a report, they each measure a different stage of audience…