Every Asset Is a Lottery Ticket That Keeps Working

A few years ago, I started noticing something interesting about the projects I was building. A blog post I wrote months earlier was still getting visitors. A calculator I built for a niche audience was still being used. An app I published was still ge…

Why You Should Check Your Ad Stats More Often Than You Think

A lesson I learned after placing ads across multiple websites and blog posts. Like many independent creators, I monetize some of my websites and blog content with third-party advertising. Once the ads are installed and displaying correctly, it's e…

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